Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here for more information on Marketing Management

Sign In to gain access to subscriptions and/or personal tools.
International Small Business Journal
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Similar articles in Web of Science
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Web of Science (4)
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Bengtsson, M.
Right arrow Articles by Vanyushyn, V.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Integrating the Internet and Marketing Operations

A Study of Antecedents in Firms of Different Size

Maria Bengtsson

Håkan Boter

Vladimir Vanyushyn

Umeå School of Business, Sweden

Adopting the Internet for advanced marketing operations opens up challenging opportunities for firms of all sizes. However, such adoption might destroy investments in present market channels and thus has the characteristics of radical innovation. In this article, we draw on the literature on innovation to investigate what differentiates adopters of advanced Internet-based marketing operations from non-adopters in firms of different sizes. The conceptual model for this study is centred on the set of internal and external factors size, willingness to cannibalize, entrepreneurial drivers, management support, and market pressure. Our analysis is built on survey data from 379 Swedish manufacturing firms. The results of analysis show that composition of factors on which firms base their decision to adopt advanced Internet-based marketing operations varies signifi cantly with fi rm size. A number of implications for further research as well as for managers and educators are discussed.

Key Words: adoption of innovation • channels • entrepreneurship • firm size • Internet • marketing • willingness to cannibalize

International Small Business Journal, Vol. 25, No. 1, 27-48 (2007)
DOI: 10.1177/0266242607071780
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?


This article has been cited by other articles:


Home page
 International Small Business JournalHome page
J. W. Peltier, J. A. Schibrowsky, and Yushan Zhao
Understanding the Antecedents to the Adoption of CRM Technology by Small Retailers: Entrepreneurs vs Owner-managers
International Small Business Journal, June 1, 2009; 27(3): 307 - 336.
[Abstract] [PDF]

Home page
 International Small Business JournalHome page
A. Morgan-Thomas and M. V. Jones
Post-entry Internationalization Dynamics: Differences between SMEs in the Development Speed of their International Sales
International Small Business Journal, February 1, 2009; 27(1): 71 - 97.
[Abstract] [PDF]

Home page
 International Small Business JournalHome page
G. Simmons, G. A. Armstrong, and M. G. Durkin
A Conceptualization of the Determinants of Small Business Website Adoption: Setting the Research Agenda
International Small Business Journal, June 1, 2008; 26(3): 351 - 389.
[Abstract] [PDF]